MiCa Services

Leadership, Strategy, Business Development and Operations

MiCa advises private and government organisations on sales/business development, enterprise management, strategy and executive leadership. The company draws on the strength and experience of associates around the world to provide clients with expert advice and support. 

MiCa helps its clients generate opportunities, fix problems and drive efficiencies.

Enterprise Management and Leadership

  • Leadership coaching
  • Business process analysis and development
  • Merger and acquisition advice and post-merger business integration
Business leaders don’t always have the in-house support they require. MiCa resources are available now to help companies take advantage of short-term opportunities or resolve longstanding issues that hinder success. Working with and through dynamic and challenging teams, MiCa helps generate opportunities, fix problems and drive efficiencies. Clients are encouraged to balance business needs with the human element, operating ethically, with sound metrics and a high degree of accountability. 

MiCa associates have broad Canadian and international experience, with P/L responsibility for businesses from $2M to $200M. They are objective and KPI driven, with a focus on both top and bottom line results. 


Sales and Business Development

  • Strategy development
  • Sales and sales management training
  • Direct sales and channel management strategies
Strong sales and a healthy opportunity pipeline are essential to a successful business. MiCa works to ensure its clients develop and support a solid value proposition, build strong yet adaptable go-to-market strategies and execute sales plans in a disciplined and accountable manner.  

Greg Nyman, MiCa President, has a broad commercial background, including senior positions in sales management, marketing and business development in Canada, the USA, UK and Latin America. He has experience selling consumables and capital equipment to healthcare and industrial customers directly and via complex distribution channels. At MiCa, the customer always plays a central role in strategic thinking and decision making processes. 


Specialty Diagnostics and Microbiology Laboratory

  • Market and product opportunity analysis
  • Distribution advice and domestic/export partner search
  • Customer and supplier negotiation
Where next? New products, markets, countries? The MiCa team advises clients in several bioscience disciplines, including clinical and industrial microbiology, immunology, hematology and clinical chemistry. They have visited thousands of research, analytical and diagnostic laboratories, understand customer needs and evaluated countless new products and technologies. 

Before starting MiCa, Greg spent 26 years at Thermo Fisher Scientific and had, at various times, General Management oversight for microbiology division businesses in Canada, the USA and Latin America. He and his associates have helped several businesses find important new suppliers or distributors.